I keep hearing people talking about the credit crunch and how it is going to affect them negatively.
How about the upside, I keep asking myself. There is always an upside to a downside.
The upside for small businesses is that they may notice an increase in their client base or turnover, IF THEY FOCUS ON DOING JUST THAT! This could be due to clients that were ready to spend more money with more expensive competitors coming to them. It could be due to them being ready to prospect new clients with a compelling offer or their unique USP and value.
Another thing to make sure of is that the focus is kept on gaining custom and not loosing it. If the focus is doom and gloom and a downturn, then that ensures they will partake in the slump.
If you think you will.... YOU WILL!
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